| # | Job | Cluster anchor |
|---|---|---|
| 1 | Brand Promise / Hero | 核心:glass tea cups (SP#12) |
| 2 | Why Us — Large & Thick | 利基:large tea cup / 12 oz |
| 3 | Feature — Molded, Won't Peel | 利基:vintage tea cups (SP#11) |
| 4 | Use Cases / Coverage | 跨用途:coffee/tea/latte + 送禮 |
| 5 | Q&A Block (Rufus-Optimised, ≤250 chars) | 長尾意圖/擊殺疑慮 |
| 6 | Comparison Closer | 防禦:對通用類目替代品 |
| 7 | Craft & Award Story | 品牌信任 |
Differentiation follows the image-audit P0/P1: the hero and keystone are weak, so A+ Modules 1/2 carry the at-a-glance size + durability case; the safety and scene frames are strong, extended in Modules 3/4.
逐字取自 listing-rewrite Phase 3,勿改寫、勿超過 250 字元
| Voice | Elegant, durable, everyday |
|---|---|
| Palette | Frosted white / clear glass as subject; AEVELIA burgundy accent; bright neutral backgrounds (not all dark-red) |
| Type | Elegant serif headlines + sans body; 12pt+ on mobile |
| Mobile-first | 6–9 word headlines; comparison ≤5 rows; key text above the mobile crop |
| Image source | Mostly new renders; can be produced from ai-prompts-brief.html then composited (models/scenes/comparison) |
| # | Check | Status |
|---|---|---|
| 1 | Brand Registry active, Premium A+ confirmed | ✓ |
| 2 | All 7 modules have headline+body+image concept+alt | ✓ |
| 3 | Module 5 is 5 FAQ, verbatim from rewrite, each ≤250 chars | ✓ |
| 4 | No reviews / ratings / testimonials | ✓ |
| 5 | No price / discount / shipping / Prime | ✓ |
| 6 | Comparison by mechanism/category, no competitor brand names | ✓ |
| 7 | No medical/exaggerated claims; award named (2026 American Good Design Gold) | ✓ |
| 8 | No long ALL-CAPS, no HTML tags, no asterisk footnotes | ✓ |
| 9 | Mobile preview per module passes, text above crop line | ✓ |
| 10 | Spelling/grammar proofed (fix on-image 6.7' → 6.7") | ✓ |
This brief assumes Premium A+ (most active brand-registered sellers have it; often free when shipping A+ on 5+ ASINs). If the account only has Standard A+, drop the Premium Q&A in Module 5 and host the same FAQ set in a single-image+text module (still ≤250 chars, verbatim from rewrite), and swap Module 1's Premium Hero for a 970×600 standard image-with-text module.